Distribution Strategy
MOTIVATION
Czech most prominent beer producer needed the design of several distribution strategy scenarios, considering market changes that could happen in the future.
feasibility study for each scenario
SOLUTION
We compiled a current state model and prepared various options of distribution change. Each scenario was added a feasibility study and key indicator impact.
CONCLUSION
Choosing the right distribution strategy has a positive impact on the speed of realization, competitiveness of the company and its logistic cost, which it can affect up to 80%. That ensures the ability to react flexibly to changes and therefore prevent the risks with the aftermath of millions of crowns.
80%
Logistic cost can be affected by distribution strategy
